Worldwide Beach Cleanups

We are creating national campaigns to bring awareness in Costa Rica to replicate in different parts of the world. One of them is the one created in collaboration with the local government and Philip Morris International This campaign has the main goal of educating the adult population on how to manage waste specifically- cigarette butts- properly. This educational plan is restricted to the area of Belen a district of Heredia a province in Costa Rica and its oriented to change the patterns and the behavior of the adult population in regards to the disposal of cigarette butts and also in relation bring a solution to the recycling of the cigarette butts that is very at the moment.